It was 2005 and there were no rechargeable LED glowsticks in existence. We had just completed our first flowtoys festival tour using the streetlight as our light engine, creating housings to protect this fragile LED glowstick that used little watch batteries and had tiny screws to secure the battery door. We came out of our festival tour knowing we needed to provide a different solution, and our friends who produced the streetlight encouraged us to make our own light unit to meet out needs.
The flowlight was born of the need for a durable LED glowstick that could be powered by a readily available, affordable and sustainable energy source. While its main purpose was to serve as a lightstick for illuminating flowtoys, it was also developed as a "pixel" of light that could be linked together and have a wide range of uses, including fashion and costuming, parties, safety, task and mood lighting. We use them to light up our belongings; we illuminated our child at night-time events, so that we and others could see her, we use our flowlights to find our friends and family.
Flowlight :: Special edition - Green
The green flowlight was born of a mission to raise awareness on responsible e-waste recycling.
The world's appetite for electronics is growing and with it, a mountain of electronic "e-waste" and related health, social and environmental problems are piling up. Most "recycled" e-waste is shipped to China, India and Africa, where lower environmental standards and cheap labor make e-waste disposal more profitable, but less responsible.
To help reduce the impact of electronic products on our world, flowtoys donated 10% of all green flowlight sales to e-Stewards, a non-profit doing awesome work to reduce toxic e-waste. Each order of green flowlights also came with a beautiful postcard by our friend and visionary artist Geo Atherton. When we transitioned to the new flowlight-FS, the green flowlight was discontinued, though we continue to support e-Stewards efforts as an e-Stewards Enterprise.
Flowlight :: Special edition - Watermelon
Watermelon flowlights were first released in May 2010, when we launched a special limited run to recognize the contributions of Dan Gordon-Levitt. Burning Dan was a dynamic performer/teacher, who actively fostered community around the artform both locally through his weekly FlowTemple parties in LA, and globally through his travels, teaching and inspiring people all over the world.
Burning Dan was also known as “Watermelon Dan” for his love of the pink and green watermelon color scheme, and the positive effect it has on people.
The watermelon flowlights were very popular and the first run sold out before the end of the summer. Later that fall, Dan passed away and the flow community worldwide mourned the loss of a champion. Dan was a radiant and generous soul, who left an indelible mark in the flow community, touching the lives of everyone he met. Dan had many dreams for the flow arts. Following his passing many wondered how they could contribute to continuing Dan’s vision. His friends at flowtoys came up with an idea to start a foundation for the flow arts, and to seed the fund with the profits from a commemorative run of watermelon-themed flowlights.
Following months of behind the scenes preparation, Fund the Flow Arts launched at the San Francisco Flow Show in April 2011. The non-profit organization serves the mission of advancing the flow arts, and fostering flow communities.
The commemorative Watermelon light can be distinguished by inscriptions on the circuit board:
“Burning Dan: 1974-2010, carpe awesome, the Flow must go on”
We made several thousand watermelon flowlights and donated $12 for every one purchased to Fund the Flow Arts, enabling the funding of Flow Shows around the United States for many years and two Seed Fund Grant programs.